Ballet ILK is an advanced brand identity project that spans over different forms of media. I grew up as a dancer, and the ballet world has a reputation of being conservative and very traditional. When you hear of modern and avant-garde dance companies they are often different styles of dance, never ballet. Ballet ILK prides themselves on being diverse and inclusive. No matter your weight, race, age, if you fit the bill for a show, you are in the ballet, no politics involved or age old traditional beliefs. You are always welcome at Ballet ILK, where it's a new world of ballet.

I was inspired by many Dadaist artists, I felt that Dada captures the integrity of going against tradition and being experimental. 

I was playful with typography but still tried to keep a consistent grid system
and solid use for easy legibility. 
The posters above were 5ft by 3ft. They would ideally be used to advertise the ballet's across Brooklyn, NY where Ballet ILK is located. 
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